Business processes "business processes" that are disembodied as “services” and whose many different uses weren't known at the time the processes were developed. On-demand processes can be mashed up in new ways as participants in other processes. For example, an airline's processes for flight planning, reservations and ticketing could be mashed up with a conference organizer's registration process. In each situation, the policies and business rules governing the processes will likely be slightly different. Thus situational business processes "situational business processes," whose unintended contexts may draw on a given company's core processes, could become the norm; and they must be managed as diligently as all other mission-critical business processes. See also: on-demand processes.