By externalizing a company's business processes, they can be rendered as services that can be integrated into end-to-end processes with participants including suppliers, trading partners and customers allowing the entire value delivery system to respond to changing customer demands, market opportunities and threats. In the Cloud, business users expect to be able to personalize their work environment, customize look and feel, update content using information from any source at any time, all within a single browser environment. In addition, they want to add new functionality, change processes and share these with others, eg, project reporting, ad-hoc collaborations, request for proposal, and prototyping. On-demand processes are a cornerstone of business agility and empowering self-managed teams.